Pre-conference Masters Seminars
The Masters Seminars are the newest addition to our Pre-Forum activities. Mary Ann
Coughlin, an innovator at applying statistical and research techniques to institutional
research, and Keston Fulcher, an expert from the James Madison University’s renowned
assessment program, will provide a guided tour of these important IR tasks. The
seminars will stimulate thinking and provoke questions on these foundational subjects,
allowing participants to emerge with a personalized conceptual map and ideas about
how to approach related tasks in the IR office. Learn from the masters. Seminars
run concurrently on Sunday from 1:00 - 3:15 p.m. Cost is $75. Choose from:
Sunday, June 3
1:00 p.m. – 3:15 p.m.
- Assessment of Learning Outcomes: Selecting the Measurement Devices and Data
to Collect ($75)
Keston Fulcher
Associate Director
Center for Assessment and Research Studies at James Madison University
Most institutions endeavor to use learning assessments to improve their programs.
Unfortunately, after the data are collected, faculty often argue that the measurement
device (test) did not cover what they value or that data collection issues diminish
the meaning of results. This lecture will help institutional effectiveness professionals
confront such issues. Attendees will learn how assessment and measurement experts
address two important aspects of the assessment process: test selection and data
collection. Attendees will receive decision tree templates related to both areas,
which will also include references to guide deeper exploration. The focus will be
on foundational topics though more advanced issues will be broached.
- Research Design, Statistics and the Practice of Institutional Research:
Comparing Group Mean Differences ($75)
Mary Ann Coughlin
Assistant Vice-President for Academic Affairs
Springfield College
Institutional Researchers often struggle to determine the appropriate statistic
to use even after successfully creating solid research designs and appropriately
providing descriptive statistics. So how does one move from research designs and
descriptive statistics to inferential statistics that best answer the research question?
This Masters Seminars will discuss the link between research design and statistics.
More specifically, the seminar will explore common research questions from IR applications
about group mean differences and describe the link between these research questions
and the appropriate use of inferential statistics such as t-test and Analysis of
Variance (ANOVA). The presenter will discuss and explore the theory behind these
statistics and the appropriate link to practical applications within the field of
Institutional Research. The goal of this session is to empower participants to make
informed decisions about group mean comparisons.